So, you have an appealing website with all the pertinent information about your company, but is that really enough for good business? The answer is no. Your website and online presence is the bridge between you and your customers. Therefore it needs to be regularly maintained, your visitors need a reason to keep coming back to your page.
Regularly updating your website keeps it fresh with the always-changing social environment. Regular social media posts also increase your chances to be found on search engines.
What Should Be Updated?
The next question then, is what should you be updating to attract new and loyal customers?
Tips on What to Avoid
Regularly updating your website does not mean you need to go over the top and overhaul the major aspects of your page.
Remember a few quality posts have a better impact than a high quantity of lower quality posts. Regular updates do not have to be daily, but having at least a few updates a month is a great website goal.
If you are looking to keep your website up-to-date or need assistance with properly maintaining your website, Allen Media is here to help. Call us at 413-534-6100 to learn more
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