What Inbound Marketing Is and Why You Need To Use It

5/10/2017 |


What exactly is inbound marketing? Well, what you are reading right now is a good example of this type of marketing: blogs. The formal definition of inbound marketing as defined by Hubspot is: “an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”

This means instead of telling a consumer through traditional media channels, “our product is awesome, buy it,” we create interesting content that educates or entertains the consumer. Both inbound and outbound marketing have their advantages and disadvantages, but with inbound, the consumer reaches you out of interest and not through advertising.

So what are some examples of inbound marketing that you could use? There are many different ways to use inbound as a marketing tool. You can use tools such as:

  • Blogs
  • Social media
  • Free resources
    • Brochures
    • Infographics
  • SEO
  • Online calculators
  • Data about your industry
  • And more!

Using techniques like the ones listed above, you create interest in your company by spending minimal money using a marketing firm instead of spending more money on traditional advertising like TV spots or newspaper ads.

Changing the way you attract customers is hard, and inbound marketing takes some time to attract the customers that you want. The goal is to create consistent interesting content that will help move your website up on SERPs (Search Engine Results Page) and will help customers click through to your website.

Interested in adding inbound marketing tools to your marketing plan? Allen Media can help. We have experience in copywriting, SEO, and social media!

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