The Top Five Marketing Trends of 2020

11/4/2019 |

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The Top Five Marketing Trends of 2020

Facebook Ads

Currently there are over 7 million advertisers on Facebook. With a number that high, you can believe that everyone wants to be part of this type of advertising. This is because it works! We have the ability to reach people every day, and the potential reach of advertising for Facebook is at 1.9 billion. Each year, Facebook advertising cost rises, which tends to worry companies. The reason for the increased cost is the increased market. It is important to be part of Facebook ads this year and watch your company grow!

Social Shopping

In today’s day and age, almost everyone prefers to do their shopping online. Social media has become a new platform for online shoppers. Instagram now offers a click to shop (Instagram Checkout) function making it easy for users to shop for your products! Using this strategy is extremely important for your business this year. Social shopping gives you the ability to reach a new audience and implement trends along the way.

Influencer Marketing

Collaborating with influencers can attract new customers to your business and increase your revenue. When an “influencer” has a loyal following and works with your brand, you obtain those loyal customers. This is because followers tend to trust the opinions of the influencers. Today, social media is extremely impactful and used by one third of the world! This takes word-of-mouth marketing to the next level, bringing your brand to a new audience.

Customer Personalization

Customers have a desire to feel connected to any business that they purchase products or services from. When you have a personalization strategy set in place, you will automatically produce devoted customers. This marketing strategy can take your business to the next level. Whether that means including personalized content, or going above and beyond with customer service. Customers appreciate the extra step taken from your company to feel special. This year you must connect with your customers and clients!

Voice Search Optimization

Voice Search Optimization is technically another form of SEO.  Getting up to date on the statistics and ways of voice search optimization is crucial. We are all aware of Alexa, Google Home, and Siri. These devices have changed the day-to-day routine of individuals. By 2022, 55% of households in the United States will have smart speakers. Consumers use voice to make purchases, find services, and so much more.  Buckling down on the SEO process can help your business reach customers using voice search.

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