The New Year is here, and with that comes new marketing trends. Out with the old, in with the new, right? Here are just a few trends that will be shaping the world of marketing in 2018!
Understanding Your Audience
You may know who your audience is on the ground level. If you’re a pizza shop, your audience loves pizza. If you’re a bank, your audience is interested in saving money. If you’re a retirement community, your audience is 55+ individuals. That’s all good information to know, but there is data available that can help you really get to know your audience. Know where they are on their purchasing path and what appeals to them, and then design your marketing around them.
More Targeted Ads
When you’re scrolling through social media or checking out a few websites, you see a bunch of ads. So do your customers. Creating more targeted ads is a way to get in front of your customers. You should have a specific goal in mind: do you want them to visit your website? Make a purchase? Fill out a form for more information? Make it as easy as possible for your customers to do what you want them to.
Step Up Your Content
Content is everywhere in marketing, whether it’s in social media posts, email newsletter, infographics, and landing pages. Content is one way to catch your audience’s attention and build trust. It’s important to adapt a voice that will resonate with your audience. Become someone they see as trustworthy and move them along their purchasing path. This is your time to create a relationship with customers!
Go Live!
Video marketing is popular, and one way to step up your game is to take advantage of live video streaming. On social media platforms, like Facebook, users spend 3x more time watching live videos than a video that’s no longer live. Some great opportunities to use live video are during an event, introducing a new product, or a Q&A with a staff member about a topic.