Every business is looking to sell their product or service to someone. The question is—who is that someone? If you own a retirement home, you're not targeting people in their 20s, but someone 50 or older. Knowing who you are selling to is key so you don't waste advertising dollars on folks who will never want or need your product or service. But how do you hit the target every time?
Create a clear focus: It's impossible to reach every demographic. If you try to do so, you'll waste your time. Your target market is special, since you're creating a product or service they want and need. Narrow in on who you are serving to get a clear focus of who your target is.
Make a plan: Once you discover your audience, dive into their wants and needs. Know what they want and then give them what they want!
Prioritize: Once you know who you are selling to, you can plan accordingly. Focus your efforts (and your marketing spend) and use your resources to reach out to your target market.
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