We all have countless applications downloaded on to our smart phones, from ESPN to Twitter to Netflix. Companies have their own mobile app so that they can stay connected customers and consumers, even if they’re not at a computer. Your website might be mobile friendly (and that’s great!), but imagine what else you could include, promote, and share with your own mobile app? Here are three reasons your business should invest in a mobile app!
With a mobile app, you can offer your customers more unique options, like loyalty cards, promotions, and coupons. Push notifications can be set up for customers, and you can offer not only last minute deals but special offers for those who have downloaded your app. Some of these options aren’t available with a mobile website, so it would be beneficial to look into a mobile app to offer these deals to your loyal customers. For example, Dunkin’ Donuts offers a DD Rewards app for customers with special features like order ahead and special deals.
E-commerce allows customers to purchase items and merchandise through your app for quick one-stop shopping on the go. Companies like Amazon, Etsy, and Groupon specialize in e-commerce, and customers can create wish lists, use their existing accounts to sign in, and track their purchases. According to Internet Retailer, from 2011 to 2014, mobile commerce has increased while desktop commerce has seen a decline. People aren’t tied down to a desktop anymore to make online purchases and using their phones is more convenient, so why not make buying online easier for your busy customers?
Imagine how cool it’d be to say, “I have a mobile app for my business, do you?” and have your competitors shake their heads no? With a mobile app, you can stand out from the rest as a leader in mobile marketing and commerce. You can offer deals and specials that your competitors may not be able to, and by using your new mobile app, you can reach more of your customers who are on the go.
Convinced now? If so, give your local Allen Media office a call, and we can help you design a mobile app for your business, big or small.
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