Website Design 101

6/15/2016 |

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In 1991, the World Wide Web consisted of one site. In 1992 that number grew to ten sites. Now, in 2016, there are currently over one billion sites in the public domain, and the number of internet users is well over three billion. With all those active sites, one may think it’s hard to get recognized, but with the right design and layout, your company’s site could be the first choice you see in a Google search.

The design of your site doesn’t just control the physical appearance of your site, but it also helps the SEO of your site. SEO is short for Search Engine Optimization, and this is what places your site at the top of popular search engines, such as Bing or Google. Here are some tips about SEO and website design:

  • Layout: The layout of your site should be the first thing you consider when building the site. The most important information should be placed “above the fold” – in this case, it should be placed on the page before you have to scroll down to view the rest of it. Your customers shouldn’t have to scroll down to the bottom of the page to see the most important information.
  • Keywords: By placing important keywords in the content, search engines, such as Google, will be able to find your website more easily and increase your SEO. Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engines.
  • Simple is better: Don’t use too many colors or big blocks of content because it will make the page seem cluttered and hard to read. Your users should be able to easily navigate and read your website.
  • Mobile responsive: Many users will be looking at your website through a smart phone or tablet, so it’s important to make sure the layout you choose works on desktops and mobile devices. By making your site user friendly, you’re immediately eliminating the competition, which doesn’t allow for mobile users.

The combination of your website layout, good keywords, and mobile responsiveness will help your business land at the top of search engine results. Allen Media can help you pick the perfect layout for your website and work to improve your SEO so you’ll stand out among all of the billion sites that are out there. If you’re looking for some help, give your local Allen Media office a call!

South Hadley, MA
413-534-6100

Venice, FL
844-530-8612

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