With the world becoming more focused on social and digital media, companies are switching over to a digital marketing strategy for their products and services. As the traditional marketing strategies begin to shift, you may find yourself asking, “What is digital marketing?” Digital marketing consists of many media platforms that are a source of entertainment, news, shopping, and social interaction. With so many options across dozens of websites, it’s no wonder why digital marketing is taking over the advertising industry.
Digital marketing is the term for targeted, measurable, and interactive marketing of products and services using digital technologies to reach customers. Although many people think of digital marketing as strictly social media, there are many other platforms for advertising. This includes:
All of the items listed above are used in digital marketing for companies across different industries across the globe. All of the forms of digital marketing help you reach your target audience (TA) through a variety of channels. Although we can reach the TA with digital marketing, nothing is more effective than being able to communicate with customers through social media.
Social media first began with the launch of MySpace in 2003 and grew with other sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and many more! So with well over a dozen social media websites to choose from, how do we know which is best to reach our target audience? Defining your target audience, with heavy emphasis on age and the product or service you offer, will help to narrow results of the best social media platform to utilize.
The array of options to conduct a rewarding social media marketing campaign can be overwhelming. To maximize ROI and to keep in contact with current customers and potential customers, using the appropriate digital marketing channels is a must.
For more information on creating a digital marketing campaign for your company, large or small, contact your local Allen Media at 413-534-6100.
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