Is Your Website Fresh?

10/9/2014 |

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Consumers and web users are turning to the Internet more than ever to receive information and advice. It's crucial your business is online and found quickly and easily. You may think establishing a web presence is a one-time deal, but maintaining your website is equally as important.

Here are some tips to help keep your website fresh:

Let Your Website Do the Talking

  1. First impressions. Routinely sharing fresh information, advice, or industry news is crucial to establish a strong online impression. Site visitors will recognize fresh content and will most likely return when they continually see site updates and interaction.
  2. Visitors turn into customers. When you ensure repeat visitors, your website becomes a networking tool to bring in new business from customers and consumers you may not have had actual conversations with.
  3. Stay ahead of competition. An up-to-date web presence gives your company or brand the competitive advantage to provide answers to curious consumers before anyone else can.
  4. Get a boost. Posting exciting content and website links on social media platforms can ignite online shares, which increases overall web presence and search engine ranking.

Staying Ahead of the Curve

Maintaining a fresh web presence is crucial to create buzz, to obtain new web visitors, and ensure their return. By continuously providing up-to-date and useful information to your readers, you are establishing a relationship which will help transform visitors into customers.

Whether you have a current website which needs revamping, or you are looking to create and properly maintain a new web page, Allen Media will help your website make a positive impact on your business. Call us at 413-534-6100 to learn more.

SOURCE: http://www.entyce-creative.com/the-importance-of-keeping-your-website-content-up-to-date/

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