Is Pay-Per-Click Advertising the Best Digital Marketing Strategy For Your Business?

10/4/2018 |

With the sheer size of the internet, it’s increasingly difficult to reach your target audience. Even when you use every resource in your digital marketing tool box, it can feel as if the money and effort you are pouring into having a digital presence always falls short. ...

The Growing Power of YouTube

7/11/2018 |

With over two billion active users, Facebook is the most popular social networking site, but as the times change, younger audiences are leaving Facebook to explore the more influential, exciting realm of other social media platforms. ...

Choose Your Words Wisely for SEO

5/8/2018 |

SEO stands for search engine optimization. This is the process of getting traffic to your website from the "free" and "organic" search results on search engines. ...

New Year, New Marketing Trends

2/1/2018 |

The New Year is here, and with that comes new marketing trends. Out with the old, in with the new, right? Here are just a few trends that will be shaping the world of marketing in 2018! ...

The Do’s and Don’ts of Event Planning

9/20/2017 |

Many businesses host events for just about anything such as fundraisers, community outreach, tradeshows, or even team building activities. At times, event planning can seem stressful and become overwhelming because of all the small details that are put into preparation. ...

Why Your Business Should Use Video Marketing!

6/22/2017 |

We live in a fast paced digital world. The average person takes in as many as 5,000 messages a day. With so many messages, it can be hard to break through the clutter to get your message across to your target audience. ...

What Inbound Marketing Is and Why You Need To Use It

5/10/2017 |

What exactly is inbound marketing? Well, what you are reading right now is a good example of this type of marketing: blogs. ...

How to Create Quality Content That Your Target Market Cares About

3/7/2017 |

Content, such as blogs and social media posts, get customers to come to you. Content that answers consumer’s questions and helps them solve a problem creates a relationship with the audience, and hopefully leads to profitable customer action. ...

Why YOUR Business Needs a Mobile App – now!

9/8/2016 |

We all have countless applications downloaded on to our smart phones, from ESPN to Twitter to Netflix. Companies have their own mobile app so that they can stay connected customers and consumers, even if they’re not at a computer. ...

Website Design 101

6/15/2016 |

In 1991, the World Wide Web consisted of one site. In 1992 that number grew to ten sites. Now, in 2016, there are currently over one billion sites in the public domain, and the number of internet users is well over three billion. ...

Time to Go Digital

4/18/2016 |

With the world becoming more focused on social and digital media, companies are switching over to a digital marketing strategy for their products and services. As the traditional marketing strategies begin to shift, you may find yourself asking, “What is digital marketing?” ...

Racing to the top of the Search Engines

3/8/2016 |

Search Engine Optimization (SEO) is a technique which helps increase web traffic to your site. SEO is much like fine tuning a car, having the right equipment, as well as the right people working on your car will help you race to the top. ...

How To Stand Out With Creative Copywriting

2/16/2016 |

Is your company's copy falling into a creative slump? The ability to consistently find the perfect words to showcase your company's story isn't an easy task. ...

The Benefits of Outdoor Advertising

7/2/2015 |

What would you say if we told you Allen Media has a simple and effective form of advertising that can be seen 7 days a week and 24 hours a day AND directly targets your audience? Well, we do! ...

Social Media: The Best Tool For Your Business

5/29/2015 |

Not aboard the social media train yet? Well, it's time to hop on! Social Media and all of its platforms are essential tools to enhance your business. ...

A Direct Mail Campaign for YOU

4/27/2015 |

Creating direct mail materials can feel like a daunting task. As a small business having a poorly put together campaign can be damaging to your reputation in your local community. ...

The Key Steps of Media Buying

4/1/2015 |

When purchasing media, there are a number of issues to consider including identifying the target, setting a media budget, and of course choosing the medium or media that is the right fit for the product or service being advertised. ...

Is Your Campaign Effective?

2/13/2015 |

As with every good public relations launch, the campaigns to improve public opinion and relations with the community are crucial in determining your company’s overall success. ...

How Often Should You Update Your Company’s Website?

1/29/2015 |

So, you have an appealing website with all the pertinent information about your company, but is that really enough for good business? The answer is no. ...

Hit your Target – Every time

12/10/2014 |

Every business is looking to sell their product or service to someone. The question is—who is that someone? ...

How Can Good SEO Help Your Business Succeed?

11/5/2014 |

Search engine optimization (SEO) is one of the key elements to bringing traffic to your website. If you’ve worked hard on creating an online image for your business, don’t waste your efforts by keeping it hidden within the search pages of Google. ...

Is Your Website Fresh?

10/9/2014 |

Consumers and web users are turning to the Internet more than ever to receive information and advice. It's crucial your business is online and found quickly and easily. ...

Get Online, It Can Help!

7/2/2014 |

It's imperative for a business to have an online presence to gain customers and stay connected. Why is it so important? ...

Social Media - Yay or Nay?

5/22/2014 |

With 73% of online adults using social networking sites, market researchers are now finding more and more consumers trusting social media to get their information, news, and advice. ...

Public Relations: The Key to Getting Your Business Noticed

4/8/2014 |

Does all public relations lead to good publicity? Definitely not. There are many different types of public relations, but like anything else, there's a right way and a wrong way to utilize this important piece of the marketing mix. ...